Our experience crafting online stores for businesses of all shapes and sizes became a huge factor in the creation of our first Shopify theme, “Praise”. After the work that we did with companies like Deathwish Coffee, Ritual Cookies, and Barnacle Foods, we took the most requested features and made them available to every customer who downloads 

The latest and greatest technology is powering your new theme. Built from Online Store 2.0 – Shopify’s most up-to-date product – you’re getting access to new features like:

And that’s what just comes standard. As a Shopify user, you’re going to be working with a high-speed platform built specifically for e-commerce businesses like you.

Let’s say you invest in a styled shoot for your brand where a model is wearing your shoes, skirt, blouse and hat. With praise theme you can take that image and embed your products within it. This makes it way easier for customers to see themselves inside of your photography and buy your products from there.

Sometimes a large, rectangular image just doesn’t cut it. Now, photos can be displayed in unique ways including a circle, Square, landscape, semi-circle, arch, and more.

The ability to associate specific colors with products was heavily requested. Now, you have a creative way to present your products and encourage easy recognition for collections.

Now you can feature the product that you write about in your recipes directly inside of the article. Rather than linking via an in-line link, blogs and articles are now shoppable.


Have you ever read a recipe or blog that talks about trending styles, now you can click directly from the blog to a product page and add it to your cart.

Product information just got richer! With more ways to describe products, we found customers had fewer reservations and were more inclined to purchase products.

And even more features that highlight your products and increase your sales.

Product Slogans, Shop the Look Section, Custom Icons, EU translations, In Menu Promotions, Mega Menu, Quick View, Sticky Header

The Story Behind the Creation of the Praise Theme

We were given the opportunity to create a premium Shopify Theme that would be sold on the primest of real estate - Shopify’s theme marketplace.

, a separate entity focused on creating Shopify Themes built for ease of use and conversions. We call the first theme, “Praise”.

 for companies in the consumer packaged goods space. When we saw the opportunity for the accelerator program come up, we knew that we could take all of the learnings we’ve gained from client work and create something that business owners would love.


We knew that our experience working with brands like Barnacle Foods, Gravallese Co., and She is Cheval gave us unique insights into what features business owners loved on their Shopify websites. Even with those three brands operating in completely different industries, there were some key requests we repeatedly received, no matter the industry.

The accelerator program was meant to be a 12-week accelerator where we would be guided by Shopify, the best in the industry, to create a best-in-class theme available for purchase at scale.

From the day that we started this process, to the day the theme launched in Q4 of 2023 we’ve had to rely on our company value of Collaboration over Competition and work with both internal and external stakeholders.


Thanks to the backing and support of Shopify’s staff the accelerator was a success and we’ve launched Praise - A theme dedicated to highlighting your brand narrative with product focus.

This project was a team-working exercise. Virtually every department of Commence Studio touched a piece of the Praise theme.

Our Project Manager and Technical Director worked together to plan the efforts from start to finish. Design and development worked together to create something that is beautiful and functional. Leadership and marketing researched the marker, including keyword opportunities, and created a release schedule to promote the project. And at the end of it all, we celebrated the launch together.

Without a killer project management software, *ahem 

 shameless plug*, an awesome team, and support from the world’s number one e-commerce platform, we present to you, 


In 2022, Commence Studio was accepted into the Shopify Theme Accelerator an exclusive group, chosen for their expertise in ecommerce design.

Commence Studio launches CPG Shopify Theme, Praise 

All it takes to start is a great idea and a community to support you. Some of the mainstays that we know and love today - Uber, Poppy, Canva, all started by challenging giants in their respective industries.


These brands are often written off by their larger counterparts, but that is a mistake because these successful startups are what we call “Challenger Brands". These types of companies have seen success in the last few years and continue to do so. But, what makes these companies successful and is there a repeatable process we can pinpoint for future entrepreneurs to follow?

After pinpointing a few very successful companies in this category we think that there is. And, in 2024 these brands are going to make some serious noise.

But, before we get to that, let’s cover the basics.

For this exercise, we’re going to define a challenger brand as a company or product that is not the market leader but competes against dominant brands in its industry. These brands challenge the status quo, offering innovative alternatives or revolutionizing the way their industry markets themselves.

The incredible thing about this category is that challenger brands are found in almost every industry.

Some recent examples include Dollar Shave Club in personal grooming, Warby Parker in eyewear, and Tesla in the automotive industry during its early days.

Challenger brands are crucial for several reasons. First off, they innovate and improve on industries that become stagnant. Success often comes to them because they offer a fun or unique alternative to the competition.

Second, they foster competition. By bringing fresh perspectives and solutions to old problems, they force mainstays in the market to try to compete by imitation or improving through other means.

And last but not least, they focus on customer experiences and values. Believe it or not, there are a lot of challenger brands that were born out of frustration from their creators.

 as an example. Their creator, Michael Dubin, got fed up with expensive blades that you could only buy at a grocery store. He decided to provide a cheaper alternative, ship it direct to customers through a subscription package, and even invested in their own blade manufacturer to make that happen.

Difference between Challenger Brands vs. Disruptor Brands

While both challenger and disruptor brands shake up existing markets, they differ in approach. Disruptor brands fundamentally change the way a market operates (e.g., Airbnb in hospitality). Challenger brands, on the other hand, compete within the existing market framework but seek to outperform or out-innovate market leaders.

Some disruptor brands that you might be familiar with include Canva, Uber, and Chime banking. Each of these companies took their respective markets and flipped them on their heads by offering something completely different from competitors.

Can you think of any challenger brands off the top of your head? If not, keep reading.

Finding love is hard, and for years there were a few big players in the online dating space. Match.com and Plenty of Fish were some of the earliest players in the space and found some success. Then, when Tinder came onto the scene they became the new favorite by offering something different, a handheld experience that made finding “love” more accessible through a better user experience. Over time, Tinder’s reputation became something closer to an app solely used for “hooking up”.

With a bad image and the fact that it was bought by Match.com - Tinder was the same product in a different package.

Bumble is one of the only dating apps not owned by the big guys and offered a different experience - one where women had the upper hand and the ability to send a message first.

They targeted the market leader’s bad reputation and created a product and messaging that attracted customers away from Tinder and into their own app.

Another brand that has a special place in our hearts, and in our dog’s belly is Native Pet.

Did you know that a majority of the big pet food brands that you know today are owned by 

Nestlé (owns Purina PetCare), Mars (yes, the chocolate company) has a Petcare division and Procter & Gamble ?

One of the biggest reasons is that dog food is often made with byproducts from human food production. That means that if the food isn’t good enough for humans it gets repurposed into the kibbles our dogs eat. Plus, a bunch of additional fillers are added which end up being very unhealthy for our pets.


Native Pet is one brand that wanted to change that. Created to combat the big guys, Native Pet uses human-grade, natural ingredients to keep our pets healthier.


Not only is their product much cleaner than the big guys in the industry, they’ve also differentiated themselves from others in the pet section by their packaging design. 

While others have pictures of pets frolicking, they’ve chosen to go with simple, line-drawn pets to symbolize the simple ingredients included in their products. We’ve talked before about differentiating your brand with packaging, and Native Pet does a great job of this.


And, this challenger brand has an ethos behind it that drives everything that they do - Our pets deserve better. The care they have for their customer’s pets resonates far and wide and keeps buyers coming back.

Relationship between DTC and Challenger Brands

Direct-to-Consumer (DTC) models are commonly used by challenger brands. By selling directly to consumers, these brands can control the customer experience, gather valuable data, and build brand loyalty without the intermediaries.


Because challenger brands set out to give industry leaders a run for their money, oftentimes selling directly to consumers is a lot easier. Small companies will never be able to compete with the advertising budgets that the giants have so instead of throwing money on the fire they do something better. They create communities.


Seriously, they invest in organic methods to grow their products and create fanatics by selling good products. When you have a good product, people will tell their friends and continue to buy from you until you no longer do so.


In 2023, challenger brands faced numerous challenges, including economic uncertainties and increased competition. But, we’re looking to the future and that's why we think that 2024 is going to be the year of the challenger brand.

Looking ahead to 2024, we think there are a few reasons that challenger brands will see renewed success:

Technological Advances: Continued innovation in areas like AI, machine learning, and data analytics gives challenger brands tools to understand and serve their customers better. Plus, content creation and the management of daily tasks can get easier without having to add additional manpower.

Changing Consumer Preferences: There's a growing demand for personalized, authentic, and sustainable products, which challenger brands are well-positioned to provide. It’s hard for established brands to suddenly pick up a cause to root for, it can seem disingenuous. Where challenger brands have the upper hand is the fact that most of the time, they’re created with a cause as one of their driving forces.

Market Dynamics: Post-pandemic recovery and steadily increasing consumer spending means that there is more room for challenger brands to capture market share.

Increased Investment: With a growing recognition of their potential and interest rates primed for a decline, investment dollars are going to become more readily available. We expect challenger brands to see increased investment and support.

2024 is shaping up to be an exciting year for challenger brands. With their innovative approaches, customer-centric models, and adaptive strategies, these brands are not just challenging the giants but are set to redefine market landscapes. Keep an eye on these dynamic players as they shape the future of business.

Are you a burgeoning brand looking for a 

 to help you grow? Reach out to us for a free consultation to see if we're a fit.

In recent years, the business landscape has seen a dynamic shift. More and more we’re seeing successful startups in spaces like technology and even direct-to-consumer (DTC) brands. 

Why 2024 is going to be the Year of the Challenger Brand

The 21st century has seen the digital revolution not just impacting our personal lives but reshaping the vast landscapes of commerce. B2B manufacturing companies have been slower to adopt strategies outside of the traditional. Now, they’re increasingly turning to e-commerce to reach their customers. According to data from 

, US B2B e-commerce sales rocketed to a whopping $1.7 trillion in 2021. It's further projected that this figure will exceed $2 trillion in 2023, with a staggering $3 trillion mark anticipated by 2027. As B2B companies scramble to capture a sizable share of this growing pie, it is evident that the integration of new technologies isn't just an option but a necessity.

Direct-to-Consumer (DTC) isn’t just a buzzword for B2C companies. The demands of B2B buyers are changing. A significant 

 are craving DTC-style experiences from their suppliers. The problem? Over half are left disappointed when their expectations aren't met by the brands they engage with.


Consider another compelling statistic: Millennials, the digital natives and the future leaders of tomorrow, now influence

. This underscores the criticality of digitizing your B2B enterprise to offer self-serve, personalized, and frictionless customer journeys.

By implementing strategies reserved for DTC companies you can help separate your company from your competition. Other benefits include:

E-commerce platforms such as Shopify provide a global marketplace that potentially increases sales and revenue. In a B2B context, companies often favor online purchasing due to its convenience and speed. Higher sales mean increased revenue, which ultimately drives Return on Invested Capital (ROIC) upward.

Shopify and similar platforms can help cut costs by reducing the need for physical retail space and in-person sales staff. Order processing automation can drive operational costs down further. Lower costs, while maintaining or growing revenue, result in an increased ROIC, all else being equal.

Effective inventory management can drastically reduce carrying costs and improve cash conversion cycles, subsequently enhancing ROIC. E-commerce platforms typically integrate with inventory management systems, creating a seamless interface for tracking and optimizing stock levels.

Another value-added feature of e-commerce platforms is the wealth of data they offer. Analytical insights can guide businesses to optimize pricing, products, and marketing strategies, leading to improved profitability and, hence, higher ROIC.

Imagine this, you have a buyer that consistently orders 1,000 widgets from your business. With an e-commerce website build, your client can order directly from the website rather than engaging with a salesperson. What’s even better is that their shopping experience can be personalized. Does widget “Y” pair well with widget “X”? Now your website can offer that suggestion to customers instantaneously.

Companies that sell directly to consumers have enjoyed exciting web designs for years. Manufacturing companies selling to other businesses no longer have to sacrifice on design. Excellent web design and branding will help you differentiate your business from other competitors on the market with minimal lift, plus, the digital experience will help buyers feel like they’re using a tool built for modern times.

What Manufacturers Should Look for in an E-commerce Platform

The case for e-commerce in the B2B space is clear. But, choosing the right platform is where the challenge lies. As more industrial B2B sellers are exploring the potential of e-commerce, it's important to understand the essentials of a good platform. When in the market for a B2B eCommerce platform, manufacturers should think about the following:

We’ve emphasized the numbers behind buyers who are looking for a digital experience. When looking for a platform, you’ll want to make sure that it provides today’s customers with the modern digital experience that they’re expecting.

To do that, you’ll need a platform that has extensive experience with consumers.


Shopify Plus is the leader for e-commerce businesses. In fact, Over 4.3 million ecommerce sites are built with Shopify and that number continues to grow.


With that many businesses testing their platform, implementing Shopify should be a no-brainer.

Features important to your Business Workflow

With their latest release in the summer of 2023, they’ve made their B2C platform more inclusive for B2B manufacturers. The most exciting features that retailers should be excited about include:

Tailor the end-to-end experience for each buyer with customized product and pricing publishing, quantity rules, and payment terms.

Streamline the order process with drafts, payment reminders, invoices, and due-on-fulfillment terms.

Build delivery and payment logic tailored to your customers right in the checkout using Shopify Functions.

Create conditional rules for products and variants, including minimums and maximums, case packs, and increments.

Create wholesale company profiles with multiple locations and associated buyers.

With access to APIs, you can connect your wholesale store to your ERP, CRM, or other systems you rely on.

Like any business endeavor, e-commerce integration comes with a set of costs. The biggest costs to consider are:


Platform Pricing - Shopify has plans for every level of business from small businesses to larger enterprises. You can explore options for monthly costs on their website.

Set Up Fee: A one-time setup fee could be needed to get your store set up. If you want to invest in a custom design, hiring a custom website developer could be in the cards. If you need something more labor intensive like an 

, look for a team that can help you with the setup.

A well-thought-out strategy that anticipates these challenges is necessary for a successful e-commerce implementation. Moreover, the journey to a high ROIC through e-commerce is not always immediate. It may take time for the initial investments to pay off. However, with a steady approach, the potential long-term benefits could be substantial.


Commence Studio has extensive experience 

 and with B2B clients. If you’re interested in an expert-level partner who can help your manufacturing business transition to an 

Measuring the Success of Your E-commerce Adoption

You’ve adopted e-commerce. Great! But how do you know it’s working? Two crucial metrics can help you benchmark your performance and measure success.

One of the most important metrics to measure your e-commerce strategy is your ability to acquire new customers. Monitor the growth rate of new customers finding, engaging and purchasing from your site.

Acquiring new customers is one of the biggest challenges of all online businesses. But one strategy that’s often overlooked is building Lifetime Value (LTV) with your customers. To build lifetime value, brands retain customers through retention strategies, and going digital can take some of that load off of your salespeople.

So, you're convinced that integrating e-commerce into your B2B operations is the right way to go. Here’s a simple roadmap to kickstart your journey:

Research and Understand Your Audience: Who are your buyers? What are their digital expectations?

Choose the Right E-commerce Platform: Our recommendation is to go with 

 but there are other platforms that can help you make the transition as well.

Onboard Your Team: Train your team on the new platform to ensure seamless operations.

Test, Optimize, Launch: Before going full scale, test the platform, gather feedback, and optimize.

Monitor and Evolve: Continuously monitor performance metrics and be ready to adapt.

In conclusion, as the digital landscape continues to evolve, it's crucial for 

 to not just keep pace, but to lead the charge. E-commerce isn't just a channel; it's the future of B2B sales. Embrace it today for a prosperous tomorrow and if you need help along the way - 

The 21st century has seen the digital revolution impacting our personal lives as well as businesses. With this change, B2B companies are increasingly adopting e-commerce strategies to reach their customers.

E-commerce in B2B Manufacturing: The Shift towards DTC

Aside from its protective factor, it is also another opportunity to tell the story of your brand in a way that invites your customer on a journey. The journey of a customer from unboxing to picking your product off of the shelf, can either be an experience - or a simple transaction.

Let’s discuss why there should be a strategy behind your packaging and how to get started on your own.


Packaging strategy: Unleashing the "Wow Factor" for Your Product!


A packaging strategy is a comprehensive plan of how your brand will create, design, and implement a packaging solution for your product. It involves a thoughtful and purposeful approach to how the product will be presented to your target audience, from the choice of materials to the shape of the packaging, from the design aesthetics to the functional aspects of the packaging.


The main goal of a packaging strategy is to align its design with the overall business objectives and marketing goals of the brand. It takes into consideration various factors, including the target market, the product's positioning, competition, budget constraints, and sustainability considerations.

Why Your Brand Needs a Packaging Strategy

Taking a strategic approach to how your product is packaged gives you the opportunity to design how customers will experience your product and, ultimately, your brand. From the moment they see it on the shelf or unbox it at home, they should get a sense of your company.


The impression of your brand is multiplied by how customers interact with the package it’s housed in. If your company promotes “sustainability” and reducing single-use plastics, it's a good idea to seek an alternative to an unrecyclable plastic bottle. If you’re thinking strategically, 

you can experiment with biodegradable labels, non-toxic inks, recycled plastics, or other materials as the main container of your product.

Don’t just play lip service to customers, thinking about your values down to the last detail fosters a deeper connection with your target audience.

Your strategy should always start by looking at your customer.

Who are they? What do they enjoy? What do they value? Where do they shop?

Answering these questions before you start the design process will help you gain inspiration and insight into how to design the label for your product.

One example of a company that does this well is Liquid Death.

In the beginning, liquid death was kind of meant as a joke. According to an interview with 

, the creator, Mike Cessario, was Inspired at Vans Warped Tour in 2009. While attending the event he saw musicians that were drinking out of Monster cans, but they’d replaced the energy drink with water to stay hydrated during their sets.


As a graphic designer, punk rock music fan, and advocate for healthier drinks, he thought that there should be a healthy alternative to staying hydrated that should be marketed like Monster Energy. He created what he thought would be a niche packaging design that would catch on with punk-rock musicians and any of their sober fans looking to keep up while drinking something healthier than alcohol or sugary energy drinks.

Because he knew his customer so well, he was able to create a design that spoke to those people, with a melting skull and “kill your thirst” as a tagline.

Liquid Death’s punk rock branding, and alternative packaging (most waters came in plastic bottles at this time) served as a powerful tool to gain a cult following that permeated into the mainstream.

Creating a successful packaging strategy isn’t just luck, it is a process with some key components.

There are four components to creating a successful packaging strategy. In the rest of this article, we are going to show you why these components are important so that you can use this process to create a successful strategy of your own.

 as an example, if you know who your customer is and design something that speaks directly to them, you have a chance of finding success.

Understanding your customer comes down to one thing. Research.

, did a ton of research before creating their line of men’s grooming products. The creator, Vincent Gravallese, came from a family of barbers before opening a shop of his own. For years he experimented with different products in the shop. One thing he began to realize was that patrons and their partners didn’t like the “crunchy hair” look and “dry scalp” concerns were common among men.

Gravallese took a deeper look into the ingredients in most pomades and was shocked at what he saw. “Most of these ingredients contained microplastics and petroleum products.  I was stunned that the ingredients I was reading about were on lists of products to most likely cause cancer and had serious impacts on our water supply and the earth.”


The ingredients he began to craft his pomades with had natural ingredients and wouldn’t cause irritation to the scalp like the others did, and the natural ingredients left the hair feeling soft after you washed out the product getting rid of the crunchy hair complaint.

 that spoke directly to the customers he saw inside his barbershop. Gentlemen that cared about how they looked, their body’s health, and the world they lived in.

There’s a saying, “If you’re talking to everybody, then you’re talking to nobody”. When doing research you’ll need to find out everything you can about what your customer wants. You can do that by conducting interviews, surveys, and observing.

Once you’ve done the research and feel comfortable, you should use it to create what’s called a buyer persona. A buyer persona, also called a customer avatar or audience profile, is a fictitious character that you create to help you better understand your customer. Your persona should define the values, wants, needs, and more of your desired customer. There are plenty of resources out there to help you create personas, check out this one from 

Once you’ve identified your target, it will make it easier for you to tailor your content, messaging, product development, and services to meet the specific needs, of your audience.

“Where do I stand out amongst competitors?”

If you’re competing for shelf space like other CPG brands then standing out is important. One brand that did just that was 

Before they rebranded, Chobani looked exactly the same as competitors in the refrigerated aisle. Everyone had a white, plastic container that had pictures of fruits across the label. Chobani’s Chief Creative Officer, Leland Maschmeyer, decided that they needed to differentiate themselves.

The first change for Chobani was they traded in their glossy label for one that was matte finished. Why? Because it felt different in customers' hands.

Next, they removed photos of fruit and replaced the label with earthy tones and hand-painted illustrations of fruit to celebrate the imperfections and the natural ingredients used in their product.

For some brands, the ingredients might be the star of the packaging. For others, it might be the process of how the product is created. The point we’re trying to make is that you need to find some way to stand out from the crowd.

Packaging is your brand’s opportunity to tell its story. While ads, emails, social media, and websites are ways to market your product, packaging should be thought of as another marketing tool. Packaging should align with the brand's overall marketing and promotional efforts to reinforce the message and create a cohesive brand experience.

While you’re working with a smaller canvas that doesn’t mean you can’t take full advantage of the wrapping your product comes in.

For example, the Direct to Consumer (DTC) brand, 

, does more than ship your pan after your order. Upon delivery, they create an experience that makes customers excited to unbox their product and start cooking.


From the moment you get the pan you’re greeted with messaging that is unique to Our Place. It creates excitement that pushes you to open the box the moment you receive it.

Once you do you’ll find a pamphlet that highlights the brand's story, how to care for your pan, and recipes to get you started. Complete with a QR code that links to their website and social channels, the brand is inviting you to stay connected and share your experiences online.


Another great representation of this is Barnacle Foods. A kelp-based food company approached Commence Studio with a 

 idea for their bullwhip hot sauce. The brief was “feature a salty seaman and the Bullwhip Kelp ingredients”. Commence pitched an illustration of a salty female character to represent the primarily women-led company.

The new hot sauce label and female character were a hit, and Barnacle wanted to build off this momentum!

Commence created labels for all 16 core products each featuring unique illustrations of original characters, Alaskan landscapes, and signature ingredients. The artwork illustrated around the bottles and jars builds on the brand’s narrative and encourages customers to pick up and turn them to discover more around the bend.

Earlier we mentioned something about choosing the right vessel for your product. I.e. if you represent sustainability don't choose plastic, choose an alternative that supports that mission. Your packaging strategy should include a container that will protect the product, of course, but it’s also an opportunity to stand out as well.

Take Califia for example. If you’re not familiar with them, they make alternative milk.

Think almond, oat, pea, etc. For generations, milk had come in a few different packages. Glass bottles, milk cartons, or milk jugs.

Cailifa went with something different from the traditional. Their iconic bottle has a screw-off top and bottle shape that is anything but ordinary.

They’re a great example that the shape of what you put your product in can change the game of standing out on the shelf.


Building a Sustainable Packaging Strategy

Now that you know the components of a packaging strategy, you might be asking yourself, “What do I do now?” Our recommendation is to start studying your customers and your product.

First, list the unique characteristics of your product. Those are the things you’re going to want to highlight in your packaging

Next, you’ll research your customers. Get out and talk to people who you think would like your product. Hell, go full Costco and start handing out free samples and listen to what people think. That’s going to be some of the most important information.

Then, combine the research you’ve gotten into an idea that will display those differentiators, tell your company’s story, and makes your product irresistible when they see it on the shelf.

To make your packaging a sustainable process as you expand into additional products, implementing 

Working with professional designers can take some of the load off of you while you focus on other areas of your business. At Commence Studio, we’ve supplied countless CPG brands with 

 to help them create sustainable packaging solutions that could grow with their business.

Packaging is one of the most important attributes of a Consumer Packaged Goods (CPG) business. Think of it as the ship that sets sail with precious cargo. You want it to deliver its haul safely, right? 

Unboxing Your Packaging Strategy 

If you’re using Google Ads, we’ve got some good news for you. Let us introduce you to Google Ads Transparency Center. Your new favorite tool to help you make more informed decisions about the ads you’re running.

In this article, we'll look closer at the Google Ads Transparency Center and explore how it works, its benefits, and how it can help you.

What is the Google Ads Transparency Center?

 is a tool that enables users to see the format of the ads, the advertisers behind them, and the exact ads customers see.

How does the Google Ads Transparency Center work?

The Google Ads Transparency Center works by collecting information about the ads that are served on Google Ads, YouTube, and partner websites. This information is then aggregated and made available to users through the Transparency Center website.

To access the Google Ads Transparency Center, simply go to the website and search for the advertiser, the keyword, or the product you're interested in. You can also filter the results by country, date range, and ad type.

What are the benefits of the Google Ads Transparency Center?

Advertisers can use the Ads Transparency Center to do two really important things.

, where advertisers and users can browse ads from brands in several fields, including politics, housing, employment, and credit. Ad details include the design and copy for all ad variations, the platforms where the ad is displayed, and when the ad was launched.

Aside from advertisers, consumers benefit too! Now they can also learn more about advertisers before deciding to make a purchase.

Who can benefit from the Google Ads Transparency Center?

This new tool is better for advertisers, consumers and regulators.

Marketers and advertisers: Marketers and advertisers can use the Google Ads Transparency Center to see what their competitors are doing and get insights into how to improve their own ad campaigns.

Consumers: Consumers can use the Google Ads Transparency Center to see who is behind the ads they see online and make more informed decisions about the products and services they choose to interact with.

Regulators and policymakers: Regulators and policymakers can use the Google Ads Transparency Center to monitor the advertising ecosystem and ensure that it is fair and transparent.

How can I use the Google Ads Transparency Center?

Google says that its Ads Transparency Center will be rolling out globally 'over the coming weeks’ - that message came on March 29, 2023. The Google Ads Transparency Center will be available direct from any ad, by tapping on the three dots menu, while you'll also be able to access the platform via 

 where consumers can customize their ad preferences.

, With new updates you’ll want to make sure your ad campaigns are not blocked, restricted, or removed. It also offers options for fixing problematic ads, checking the status of your Google Ads account, and reporting Google Ads that violate its policies.

Contact us and see how a 30-minute discovery session can mean growth for your business.

Discover the Google Ads Transparency Center and how it can help you as a marketer, advertiser, or consumer. Learn how it works and its benefits in this informative guide.


Understanding Google Ads Transparency Center

A brand identity studio plays a crucial role in helping companies develop a unique and cohesive 

In today's competitive marketplace, building a strong brand identity is essential for businesses to stand out from the crowd.