How to Get the Best ROI From Your Email Marketing Campaign

You've probably had your doubts about the success of your email marketing campaigns at some point. Business owners of all kinds are no stranger to troubles with their email marketing. But what if we told you that there are reliable ways to make the most out of your email marketing? Are you tired of seeing little to no traction with your email efforts? Are you convinced there is a better way to reach your audience with outstanding emails? Check out our guide to learn more.

The Importance of Email Marketing

Your email marketing is a vehicle for communicating with your audience. It doesn't matter if you are using the email you send out to your customers or your list, either. The one thing that does matter is that your audience receives the message and has a positive impact. Your email flows can drive customer acquisition and increase click-through rates. They can even be great when you are considering new approaches and rebranding. For many people, an email is just a tool. That's certainly true in this day and age. That's not to say email marketing is dead. In fact, it's just as useful as ever.

Laying The Foundation

There are dozens of ways you can maximize your ROI for email marketing. While most people default to sending a general advertisement, you may be surprised to learn that it's perfectly fine to take an idea and actually put it into action. A basic email marketing strategy is the best way to go. Email campaigns that follow this type of plan have a simple purpose, are easy to implement, and most importantly, produce great results. A follow-up email campaign is another great way to grow your email list and increase brand awareness.

How to Increase Opt-Ins

Once you are sure your content marketing is hitting home, you should have your email opt-in rate locked and loaded. If your prospects are bored by the same old, predictable content, they will likely unsubscribe. Emails with a steady flow of interesting content will keep your subscribers engaged. Be sure to send content that is relevant to them and their interests. The best way to increase email opt-ins is to increase the number of people your sales team contacts. By that, we mean targeting your customers at every stage of the conversion funnel with engaging outreach messages.

What to Write in Your Emails and Content Marketing

Firstly, you have to learn a lot more about your readers. Email newsletters are not for you and your fellow business owners — they're for your readers. They are the ones you want to appeal to the most, whether you are pushing eCommerce campaigns or new subscription services. Find out what they care about most and why they're interested in that topic. Find out how your audience uses the products or services you offer and their difficulties when using them. Then, get to know your target audience. There's a right way to do this, and there's a wrong way to do it. The right way is to focus on getting to know them before you start drafting emails. They will appreciate the effort and attention you've put into creating a marketing campaign for them.

Designing an Email Template That Works

Email is one of the most intimate mediums when it comes to marketing. Because you have to type what you're thinking, the process of composing a message can often end up being a real headache for marketers. And because it is such an intimate medium, a lot of the mistakes emails make are because they've made the email subject a way to drum up attention without thinking about the impact of the subject itself.The solution? Well, your subject should be a link to your website. And the reason for this is that your audience will know it is an email and will instantly be curious about where it's going and what it's about. Not only that, but they might be interested enough to sign up.

Effective Calls-to-Action for Your Emails

There's a good chance that your emails do not generate enough interest from your audience. Don't rely on long-tail keywords or irrelevant phrases to bring in the readers. Instead, learn how to effectively convey information to your audience with the help of your calls-to-action. You can do this by making sure your CTA is always relevant to the email's subject matter. Make sure to place CTA buttons at the beginning of the content. Avoid them at the end, as it might get frustrating for your readers to scroll up. These buttons should also be positioned to be visible at every possible step of the email. These include places like the top of the email, like a headline or a lower header. Optimize your subject lines with keywords that are most relevant to your readers.

Keep Track of Your Results

There are many benefits of email marketing that should deliver results. And it does if you make an effort to track it. Use an email marketing service that offers analytics tools. You can use tools like Parse.ly, Insightly, MailChimp, or other programs to gain insight into the performance of your campaigns. The results you receive from your email marketing efforts are highly dependent on your web design. This is especially true if you have web-based emails that you send to customers. If you have a web-based email, the bounce rate can increase. This is because, since you're not sending an email, they're getting lost in their inbox. If you send an email to your list via email marketing services, this bounce rate decreases as they're seen on the subscriber's page.

Reach Out for Help With Your Email Campaign and Content Marketing

As you can see, there are lots of things you can do to improve your email marketing ROI. If you're excited about the benefits of email marketing but aren't sure where to start, contact our team today.