63% of all shopping begins online, even if the purchase itself happens in a store. Don’t let yourself think that SEO is only useful for a specific type of business. Any business benefits from getting in front of more potential customers. Let us show you how we do it.
Digital Marketing
Search Engine Optimization
We begin our process like a cliff jumper - we dive deep.
SEO Strategy
Competitor Research
We seek to understand the mission behind your company so that we can share your purpose and fuel the fire of your growth. Understanding what makes you great and where you are in the competitive landscape gives us a baseline to start from.
Keyword Research
Then, we look at the keyword ecosystem for your products and services. We’ll research the keywords important to your business and create a web of related search terms. Product titles and descriptions are optimized to capture organic traffic while still keeping true to the uniqueness of what you sell. We make sure that your product descriptions tell a story that inspires customers and makes search engines happy.
Website Architecture
We live and breathe Shopify Development. We’ve developed custom solutions for Pure Ground Ingredients, She is Cheval and 10+ other online retailers so we know what a great user experience looks and feels like. With each and every Shopify & Shopify Plus website that we get our hands on, we create a flat website structure that pleases search engines and customers alike.
Content Creation
On-going content development is essential to any successful SEO strategy. By blending your company’s voice and our expert copywriting, you can bet that the articles, landing pages, product pages and blog posts on your site will be exactly what your prospective clients are looking for.
After determining your high-value keywords, we analyze customer intent and look to create content that connects with prospects at every stage of their journey. Once you’ve begun ranking for those important keywords we work to push you closer to that top spot on Google. Our strategy balances creating new content and optimizing current content - it’s like a two-headed dragon. Optimizing your best-performing content keeps it relevant and creating new content expands your reach. Both things are essential to a great content strategy.
Technical SEO
While technical SEO is important for ALL sites it is even more important for eCommerce sites. A fast website performs better in the eyes of Google and your customers. Bounce rates increase by 9% if your website takes 2 seconds to load and 38% if your site takes 5 seconds to load. We monitor our partner’s technical performance and help them improve performance. That process looks like:
- fixing broken links
- remedying duplicate content
- monitoring your robots.txt file
- and more.
These fixes help improve performance and increase customer satisfaction. Site speed pleases search engines and makes your customers happy - it’s a win-win!
Does SEO matter for Ecommerce Companies?
Let’s go ahead and agree on something right now, optimizing your website to gain traffic for searches relevant to your business is important for every business. If you sell a product directly to consumers, you’ll want to make sure those consumers can find you when they need you.
Even if you’re a B2B online retailer, chances are, your clients will be looking for you via a Google Search. In fact, 68% of online experiences begin with a search engine
And without a steady inflow of traffic you’ll have to rely on other sales channels or word of mouth.