What happens when an innovative technology company has an outdated website? They risk losing customer trust. Clear Capital’s brand values modernization and innovation and the design they were using didn’t communicate those values. The design was hard to navigate and made it difficult for customers to find the value propositions for the various products offered. This led to a decline in user engagement, conversion rates, and overall satisfaction.
Modernizing A Marketing Website for B2B Tech
Clear Capital
Clear Capital has been helping real estate investors evaluate properties since their creation in 2001. What started as a small technology company out of Truckee, California is now the leader in the space. They needed to take their online presence up a notch and Commence Studio obliged.
View WebsiteModern Problems
Need Modern Solutions
Web Blueprint
Guides Website Changes
After comprehensive analysis of traffic patterns, mobile usability, site speed and site structure, what we call our “Web Blueprint” Clear Capital agreed that the best plan of action was for a full website redesign and development.
Redesign: The entire website was redesigned with a modern, user-friendly interface that reflects Clear Capital's brand identity. The redesign focused on easy navigation, clear calls to action, and an aesthetic that resonated with the target audience.
Performance Optimization: The website was rebuilt from the ground up with a focus on performance. This included optimized images, streamlined code, and efficient server configurations.
Content Strategy:
We restructured the content on the website to optimize and shorten urls while implementing a mega menu that made product pages and resources easier to find, reducing frustration and increasing lead submissions.
Mobile Responsiveness: The site was developed with a mobile-first approach to ensure a seamless experience across devices.
SEO & Analytics Integration: All pages were constructed with Search Engine Optimization (SEO) best practices in mind, making sure that as URLs changed, organic traffic wouldn’t be affected. Analytics to measure performance and user behavior were added to the site giving the team insights for continuous improvement and refinement.
Outcomes
The redesign and development of Clear Capital's website resulted in several significant improvements:
- Decreased Server Bandwidth by 65%: By optimizing the site's assets and using modern development techniques, the strain on the server was substantially reduced.
- Sub 1.1s Page Load Time: This contributed to an enhanced user experience, leading to better engagement and lower bounce rates.
- PageSpeed Increase from 65% to 97%: The website's loading speed improved dramatically, ranking it higher in search engine results and making it more appealing to users.
- Increased Product Knowledge and Conversions: The streamlined design and intuitive navigation led to more users exploring products, understanding their value, and ultimately converting.
- Enhanced Brand Equity: The new website accurately represents Clear Capital's values and positions the brand as a leader in the industry.
Down to the details
Clear Capital's website redesign was a crucial step in aligning the company's online presence with its core values and business objectives. Through a collaborative effort with Commence Studio, the revamped site not only looks good but performs at a level that exceeds industry standards.
