Bullwhip Hot Sauce

Barnacle Foods challenged us to create a new label for their Bullwhip Kelp hot sauce that reflects their personality and helps pull in new customers. Originally the Bullwhip woman was supposed to be a salty older gentleman, but after meeting the women-led team at Barnacle, it was clear we had an opportunity for more accurate representation. After releasing the new packaging, the product became a best seller and is featured on Patagonia Provisions.