The monogram brand mark symbolizes a swiftness of motion while bringing recognition to the brand’s namesake.
Building a stronger fitness community
Fitlab Strong
A strong and bold identity system developed for a fitness gym dedicated to their community, bringing an inclusive atmosphere to the Northern California area.
Year
2021
Location
California
United States
Brand Mark
Swift and fluid
Fitness For All
Fitlab prides itself on fitness expertise and a welcoming, inclusive service provided by the gym and trainers. Commence collaborated with the owner, Valerie, to develop a set of taglines and imagery to represent these values.
Color Palette
Come on in
A simple yet bright color palette was used to instill the warm and welcoming nature of the gym.
Signage & Corporate Collateral
Fitlab’s goal is to cultivate an atmosphere that inspires people to work out and get stronger together. We created a flexible design system utilizing bold typography to communicate brand messaging and wayfinding throughout.
