We make sure brand that knows who it is, what it stands for, and why. Your brand positioning establishes solidarity in your organization and leaves a lasting impression in the marketplace. Some people want to work for their company in 10 years, run their company, or sell their company in 10 years, we'll lose sleep researching the best position possible to move forward.

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Having longtime connections with Southern Australia, our good friends at Orange Roasting Co had dreamed up yet another game-changing idea: Remy & Max. Keeping the context of bar & coffee syrups in mind, we designed packaging, branding, and a solid identity to follow suite alongside liquor bottles. As well, a packaging design that benefited the server more than the customer.

Coffee Packaging from Down Under

Building an Environment

Stay true to your roots

Do What You Love

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As a company founded in skate culture (pour one out for all the times we've hit the pavement literally and figuratively), Environment was one of the original partners in creativity for Laxalt & McIver. With custom illustration and graphic design, we helped grow Environment's brand through art directed skate decks and tear sheets filled with graphics far cooler than any kick flip.

Environment Skateboards

A brand that resonates with students and faculty

“The identity draws on Pharos Academy’s values to create a modern design system that reinforces the school’s bold, intellectually curious positioning.”

School crests built for a crew

Charter schools have mascots too Let’s go Gulls!

Showcasing the brand to the web

Web GIF

For the Bronx

“Unconventional layouts bring a refreshing look to the educational institute’s website without compromising usability, legibility, and professionalism.”

School merchandise design

Brand systems for the halls

Institutional identity and web development for the K-12 public charter school in the Bronx, New York, that draws on the extraordinary, forward-thinking vision the school executes.

Bold in the Bronx

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We're going. Going. Gone. Gone to a place of unbridled freedom. Slamming back sunshine and raising our glasses to the rising moon. The wind in our faces. A 'do you trust me' flame in our eyes and a savage grin that makes the steeliest of men feel nervous. Mincing no words with haters trying to wreck our high as we motor along. Meet Turn Loose.

Sun's About to Rise, Sleepy Eyes

A local renovation

What a city cries for is the means for people to gather easily, inexpensively, regularly, and pleasurably- a place to meet, a real life alternative to television, an easy escape from the cabin fever of the office or home.

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One thing that stood out to us, was how many different moving parts went into the Basement. 

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To start creating a cohesive feel, we had to look at the similarities of all the different shops and boutiques that would be filling up the space… and the most common element? Their location.

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This multifaceted gem needed something to bring out it’s natural elements.

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"The hand-lettered details and linework can be seen throughout the space and it provides a contrast of the clean, modern look alongside a historic setting."

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Now, three years since it’s inception - the Basement is home to many different local boutiques, retail stores, and even a gym.

Rawbry

Tahoe Nevada Love

Chomp

One historic abandoned building, big dreamers and passionate creatives, and blood, sweat and cold pressed juices later - we’ve got the concoctions for either a 21st century West-Coast horror film, or the start of the workings of the Basement.

A Community Hub Down Under

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We worked in tight with the Blackbird team to develop a Brand Identity that not only showcased their innovative nature, but their ability to keep ahead of the game with the fast-growing cannabis industry. We continue to partner with this growing company to help showcase their brand through lifestyle and commercial photography, as well as creating promotional materials. Together, we knocked the Blackbird-branded socks off of all the viewers.

Branding a Marijuana Logistics Company

Building a brand based on tradition and advancement

Video

Illustration as information and inspiration

Lid illustrations

Gravallese Co is a brand that appeals to those with and without a beard. Barbers and non-barbers. Speaking the notion that self care and wanting to look your best is available for everyone.

Transparent Product Photos

Gravallese Co. came to us to create their brand identity, packaging design, website, and product photography centered around the refinement of traditional grooming products and self-care. Winning best brand packaging awards regionally and nationally.

Italian Heritage Brand & Grooming Products

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Reno eNVy has been a hometown hero of a brand to our little city since 2005 but also carries vibrations throughout our state.

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We started by creating a look for the identity and seeing how it would play out on products, on the web, and in various promotional applications.

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“We wrote the visual narrative behind this brand. Providing perspective and abstracting the land where I grew up was challenging for the whole team to let go of Northern Nevadan bias.”

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With any fashion brand, you often have the brandmarks appearing in a multitude of ways.

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When thinking of Nevada, two very different things come to mind.

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After the initial brand identity was approved for both print and digital, we moved on to prepare to unveil this new look to the world.

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The next big thing

The big thing

New store

"This is something that we’ve brought up before, its a huge step to move into a new world. Without the thoroughness of the L&M team, the brand may have very well not launched."

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Stepping into a new future, working with HMNV Co. has been exciting and deeply gratifying

Reno eNVy came to us with a challenge, how do you take a beloved hyper-local brand, and elevate it into a state-wide brand? The answer is rooted in strategy, updated apparel, and an overhauled online shopping experience that anyone— not just Nevadan’s, can be proud of.

Born to be Dusty

Companies Page Interactions (Video)

Large 'g' small wordmark mountain background

A logo system that scales

A branded house for investments

An iconic accent

A website designed to focus on the individual experience

Homepage (Video)

Page Transitions (Video)

A diversified growth equity and advisory firm with a storied history of success, Cingulate Group came to Commence for their unique brand identity and website development.

Brand identity for the leading global investment group

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As much as we love doing work for our clients, we also love doing work for our planet. In conjunction with Patagonia Action Works, we designed and implemented a mural that spanned across three of Patagonia’s vast windows. The imagery and statements were chosen to bring awareness to the fracking threat that would damage the Ruby Mountains’ landscape and habitat in search for oils and fuel. The Rubies are not only full of beauty and popular for recreation, but are also Te-Moak ancestral homelands and a place that many magnificent animals call home. We stand with the thousands of people who have already raised their voices against destroying this iconic landscape. With Patagonia’s immense following and a little paint, we hope to make a big difference for the future of Nevada’s Ruby Mountains.

Defend the Rubies

A growing coffee roaster, brand-new storefront, and "product testing" almost to the point of brain aneurysms (no, really), creating an identity for Magpie Coffee Roasters was less bravado, more art -- just like the coffee itself. Through creating a familiar symbol for the brand, as well as artwork that craves to be collected - we made the coffee aficionados at Magpie look as good as their brews taste. Keeping the known simplicity of Magpie in place while infusing their credibility and stature in the industry was imperative. We didn’t want to make them into something they weren’t.

Coffee and Aneurisms

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It is no secret that we love to work with cannabis companies. So naturally, creating an identity and packaging system for the Alaska-based concentrate connoisseur Matanuska Apothecary was a perfect fit.

Alaskan Cannabis Dispensary Branding

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Theme & Palette

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Sustainable Recognition

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A Site you don't want to miss

Check it out

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Dayton Valley Aquaponics partnered with us to create a brand that represented their bio-fueled take on farming that provides fresh produce year round in the High Desert of Nevada

Rethinking Produce through Aquaponics

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Throwing it Back

The Impression of Color

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Out of this World Experience

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Don’t Just Drink It, Sport It

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But, wait… there’s more. Prepare for a website beyond your imagination.

Vast and Encompassing

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Bringing the coffee buying experience to the next level. Introducing a subscription system for legends.

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Coffee Forever

Mobile + Coffee = Love.

Become an Expert

Swipe for More

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RetroRocket Coffee is a purely web based coffee brand that has it all. Starting from step one, we created the color palette, brand, packaging and website for this intuitive company. Packed full of space exploration references, sweeping design and unique web experiences, you'll want to know every detail of the rise of RetroRocket.

Launch The Day 

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Using science and high quality ingredients we are upping the morning bake game in 512. One degree at a time.

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Our team was tasked with creating an identity for Clever Baking Co. that captured the witty spirit of their business-to-business bakery. Founded by two specialty coffee die-hards, Clever Baking Co. partners with local coffee shops giving Austin, TX an otherwise impossibly fresh experience: pastries baked fresh all day.

Get Baked

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Getting back to the roots of entrepreneurship, where individuals buy another coffee or cocktail for mentorship was the goal in creating the Collaboration Coin.

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Illustrative playing card deck to connect and promote startups and entrepreneurs in the Northern Nevada area. Each card features a business, person or place that helps incubate ideas and generate leads for our economy.

Startup Deck 2.0

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We Heard You're Vegan, but this Cookie Isn't

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Let's Call It...

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Ritual Baking Co. specializes in unique and decadent cookies baked in Reno, NV. We were challenged with not only creating an identity for this punk rock baking company, but also given the opportunity to help name it. Our team developed multiple directions of identity, each speaking to a different atmosphere of unique, high end junk food.

Beat or Be Beaten Packaging

First Grid

A new logo to make that clear

Animation

Building a brand narrative Say what you mean, not just what you do

Illustrations to support messaging

“The new brand identity and illustration assets have brought our professional pressence to the next level. We get many compliments at expos and in emails.”

Putting more focus on user solutions

Comprehensive components

Team

Team portraits that connect with clients

Shall every interaction, be a branded one

Mockups

MessageDesk is a connection-driven messaging company servicing small businesses and teams based in Reno, NV.  

The company came to us for the redesign of their brand identity, website design, strategy, and illustrations.

Rebranding a B2B Messaging Startup

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Lorable’s iconography reflects the clear shapes and style to match its brand identity. 

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The interface must adapt to different lighting conditions to avoid poor readability or glare

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Lorable’s stories are developed based on casual human conversations so users are acclimated effortlessly. 

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Lorable is a storytelling app developed by the Northern Nevada based startup to engage both readers and writers with interactive plot building. Through strategic branding, material design, and clarified theming, we helped create an app experience that is engaging and easy to explore.

Brand Positioning